Collective Action & Health
Collective action is fascinating to study, but can produce complex patterns. Actions affect common conditions which, in turn, affect the next generation of actions. These interactions often produce complex patterns. For example, modeling social action for climate change is challenging because it involves collective action affecting collectively shared conditions. Each person’s actions affect others and affects the shared conditions. Collectively shared conditions include resources such as clean air and water, food and land, public services, public space or threats to these shared resources, such as a contagious disease, spreading pollution, over-utilization of public services or overcrowding. This challenges a variety of social or ecological issues and community health problems (in the background is collective action in Minneapolis City Hall for “black lives matter”).

Below are models and overviews of chapters from our textbook on modeling collective action for healthy communities.
Our book and accompanying models are part of a course we offer on collective action for community health. The book treats community health as shared health conditions affected by collective action.
This text is written for a college aged audience or older. Several of the same models we cover in this book are the basis for our games and Scratch models, so one could play those games in high school, or in grade school with family, and then “graduate” to the level of this text.
Preface
Collectively shared conditions include resources such as clean air and water, food and land, public services, public space or threats to these shared resources, such as a contagious disease, spreading pollution, over-utilization of public services or overcrowding. All of these are at least partially shared conditions. How we drive, whether or not we smoke or pollute affects the space and potentially the health of others as well as ourselves. Whether or not we protect against infection affects others as well as our own chance of staying healthy. These are just a few examples of how the action of one individual affects the conditions of others, a situation that can lead to conflict between individuals and collectives. These collectives are, on the one hand, aggregates of different individuals who take independent action, often to change their own individual conditions. On the other hand, individual actions often change collectively shared conditions. Public health behavior is an example of where individual actions affect shared conditions.
One branch of our computer models focuses on human behavior and social interaction that affects human health as well as ecological balance. The simplest model of health is balance. However even simple balancing processes, when interacting, give rise to complexity. The balancing of resources between individuals in collectives, as well as between individual parts of metabolic systems, gives rise to complex public health systems. Even a single person balances costs and potential benefits when making health decisions, but interacting individuals can share costs and benefits. This produces opportunities and dilemmas. Public health faces tensions between individual and collective, local and global, diversity and uniformity, disparity and equity, selfishness and cooperation. Such tensions make public health complex. The good news is that much complexity has simple underlying processes. We can find enough interesting puzzles to keep us studying for years, but also find explanatory models simple enough to be immediately practical.
Chapter 1 Collective actions affecting collective conditions
A breakthrough for me occurred when I discovered a model that elegantly represented many of the tensions we see in social life, including individual versus collective interests, cooperation versus selfishness, and also local versus global perspective. The model is simple enough to demonstrate with checkers on a board. Fill all the spaces on a checkerboard with randomly distributed red and black checkers. Every black cooperates and every red defects. Every checker gets one unit of benefit for every cooperator (black) surrounding them. Every cooperating checker also pays one unit cost per neighbor, which is the cost of cooperating. Then every checker “imitates” the local neighbor individual with the highest score. So that if a cooperator finds he has the highest score he stays a cooperator, but if he has a defecting neighbor who did better than himself or his seven other neighbors, then he defects—we replace that black checker with a red checker (from a bag with plenty of extra checkers). This selection of the locally best behavior is analogous to evolutionary selection. Repeating these types of rules over and over makes this game “evolutionary.” One sees what behaviors evolve in the population of individuals inhabiting this checkerboard. We can see how many individuals cooperate and how many defect, and in what spatial patterns. Then repeating the game again and again for different values of benefit and cost and we see how the patterns of behaviors evolve in our board game. We see cooperation thrive in local clusters, communities, even if globally speaking there are more defectors than cooperators. We see different levels of total accumulated wealth (total benefits earned minus costs paid), local and global disparities (clustering of wealth).
I found many ways to incorporate health into these types of evolutionary games, to model various behaviors, including health behaviors, in the context of cooperation, resource distribution, and local community self-organization. Repeating the game plays over and over reveals emergence of some very interesting collective behaviors, including cooperative health protective action and various types of bottom-up organization. I had found simple models that explained a great many complexities in ecosystems, human behavior, and social ecological dynamics. The same approach works for public health behavior. Social eating, exchange of goods, or any repeated act of taking in resources and paying costs can evolve into complex and unexpected results, when physiological or social feedback is involved. Taking this approach, I found or developed many evolutionary games relevant to various biological, ecological and public health behavioral phenomena. Another game with red and black checkers shows the emergence of collective intolerance for diversity and the emergence of neighborhood segregation (clustering by color) despite individual tolerance. Some models even apply to the microbial level behavior, for example, a simple rock-paper-scissors game, played with three colors of chips on a board is a good model of the emergence of tolerance for diversity among bacteria.
Seeing parallels and connections between microbial and human behavior was particularly satisfying for me as a way to reconnect to my earliest training. I had started out aspiring to address public health disparities at the micro-biological level, hoping to find cures for infectious diseases afflicting less fortunate countries. In those days the following sentence was getting much attention: “Nothing in biology makes sense except in light of evolution” (Dobzhansky 1973, reprinted 1983). But evolutionary processes seemed to me irrelevant to immediate and concrete problems of disease. I was still very far from making the connection to human behavioral ecology. I was lost in the micro-level details of the laboratory. Until, my lab partner challenged me, questioning the relevance of biology to the health of developing countries, “Isn’t that more a political and economic issue?” Hearing that amidst the test tubes and Bunsen burners made the idea more appealing. I turned to community public health. Yet there was no escaping these issues of individual part versus collective whole, whether in the biology lab or in the field of public health. A parallel tension is between focusing on a local level, a specific community, or a larger federal or state level. In “international public health,” the debate is between intervening at the level of an individual nation or region or at the global level. These debates and issues also permeate economics, sociology and politics, expressed most generally as a tension between individualism versus collectivism, self-interest competing with collective welfare. That dilemma is a theme of many game models. In fact, many features of game models are consistent with a population perspective on health and behavior. In evolutionary games, each individual’s “fitness” depends upon their behavior and also upon the behaviors of others. Ultimately, whether or not behaviors are healthy, sustainable and equitable depends upon the actions of the entire population.
Chapter 2 Emergent collective behavior: tolerance & segregation
By contrast, our game Tolerance shows how segregation emerges even when individuals are relatively tolerant. The game includes an alternative version, Attraction, in which integration emerges from gameplay. One lesson is that even a relatively heavy dose of tolerance, a slight preference for one’s own kind aggregates to a collective segregation, what seems a group intolerance. In the alternative game, Attraction, integration can emerge despite that individuals have only a mild attraction to difference.
Tolerance has simple rules, but leads to complex effects, specifically the emergence of segregation. Our computer model of the Tolerance game demonstrates the effect. Our inspiration for the game was Schelling’s model of segregation (1971), so we provide an example of that in a computer model, and discuss this at some length in our rulebook. Also see our blog post on Tolerance. Compare Tolerance to Attraction by playing both games, or play our computer model to compare the two. Use slightly more complicated models to see what happens under varying circumstances.
Chapter 3 The Infection-protection game, cooperation and chaos
In this chapter, I show how even very simple health behavior dynamics can lead to oscillations which are chaotic. I called this model the Infection-protection game (and created a board game version, soon to be available).
Physiology often exhibits non-linear, fractal patterns of adaptation. I show that such patterns of adaptation also characterize collective health behavior in a model of collective health protection in which individuals use highest payoff biased social learning to decide whether or not to protect against a spreading disease, but benefits of health are shared locally. This model results in collectives of protectors with an exponential distribution of sizes, smaller ones being much more likely. This distribution of protecting collectives, in turn, results in incidence patterns often seen in infectious disease which, although they seem to fluctuate randomly, actually have an underlying order, a fractal time trend pattern. The time trace of infection incidence shows a self-similarity coefficient consistent with a fractal distribution and anti-persistence, reflecting the negative feedback created by health protective behavior responding to disease, when the benefit of health is high enough to stimulate health protection. When the benefit of health is too low to support any health protection, the self-similarity coefficient shows high persistence, reflecting positive feedback resulting the unmitigated spread of disease. Thus the self-similarity coefficient closely corresponds to the level of protection, demonstrating that what might otherwise be regarded as “noise” in incidence actually reflects the fact that protecting collectives form when the spreading disease is present locally but drop protection when disease subsides locally, mitigating disease intermittently. These results hold not only in a deterministic version of the model in a regular lattice network, but also in small-world networks with stochasticity in infection and efficacy of protection. The resulting non-linear and chaotic patterns of behavior and disease cannot be explained by traditional epidemiological methods but a simple agent-based model is sufficient to produce these results.
A public health dilemma results when individuals believe they can personally benefit by not taking health protective action that would benefit others. When individuals face a short-term incentive to avoid the costs associated with protective action they may decide not to protect against a virus. Unfortunately such “defection” can allow a virus to spread, thereby lowering the collective benefit available in the longer term. I model this problem as an evolutionary game, what I call an “infection-protection game.”
Demo_Infection-Protection-Game_Keane_N5_0
Simple logistic with bifurcacion N5
My fullest description of this game model is the below article:
See a movie of the results when starting with one infected-defector or starting with one infected protector.
More fundamental models of chaos include the dynamics of the logistic equation. Experiment with the logistic model or watch a movie of the model output.
Chapter 4 Learning, evolutionary games, chaos
With a simple logic-based grammar of conditional actions, using IF-THEN statements, we can describe shared conditions and interaction. We also can use such logic-based, condition action statements to describe individual and social behavior, and even the intentions and beliefs. We examine how to model intentions, perceived self-efficacy, perceived efficacy of actions, and risk perceptions, and perceived benefits and costs associated with the actions Learn_benefit_&_self-efficacy_expend_N5. The modeling of needs and intentions, and need and condition satisfaction, is one of the most significant yet simple rules we learn, for it connects the sometimes elusive concept of intention to a very concrete process of balancing feedback, otherwise known as negative feedback, that can take action to adjust conditions to meet specified conditions. Adding in perceptions of efficacy modifies what individuals believe they actually can achieve, all in terms of conditional probabilities of achieving benefits. We then use our logic-based language to model the links between behavior, intention and beliefs, and to specify how benefits and costs change when individuals following these rules of behavior interaction. These rules of interaction are very much like the rules we learn when playing a game. First, we have the formal game rules, the rules of what we can do or not, including some of the interactions that are allowed and the consequences. Then we also learn what rules work best in various situations, various types of games in life.
Here’s an example of repeated behavior applied to catching a ball.
Chapter 5 Local and global balancing and tipping
Here’s a simple example: When an individual feels a need, he takes action to satisfy. If hungry then eat. Such individual behavior can maintain physiological balance. However, suppose the perceived need also spreads socially. An individual’s perceived need increases every time he sees another person satisfying his own need, e.g., when he eats candy. We can represent individuals as squares on a checkerboard and their level of perceived need as a stack of quarters, ranging from no quarters, representing zero perceived need, to four quarters, a perceived need high enough to trigger action. Imagine any single individual starts to build up a perceived need, perhaps because they are susceptible to advertisements for candy. Add quarters one by one to this individual’s square representing the individual’s perceived need for the candy. The candy costs a dollar, and the number of quarters on the stack represents the level of their perceived need, their willingness to pay for the candy. Once the need reaches four quarters worth, the individual buys and consumes the candy, satisfying their hunger and so reducing the perceived need back down to zero (we remove their quarters). This action (consumption of candy) is visible to the four neighbors, left, right, above and below on the checkerboard. Every time neighbors see an action, their own perceived need builds up, which we represent by adding another quarter. Once an individual sees the behavior four times, either from the same individual over time or from several neighbors, their need for the candy reaches the threshold necessary to act. We will explore many variants and complications including the metabolic balancing and reward circuitry involved in wanting sugary foods. But we need to understand simple components of the model fully, taking the time to observe any complexity that might emerge. Do we understand this very simple model well enough to predict what will happen? Our individuals are following two simple conditional action rules, need buildup (IF neighbor takes action THEN add 1 to my perceived need) and need satisfaction (IF my need reaches 4 THEN take action, reducing my perceived need to 0). All we do, as outside experimenters, is stimulate the need of one person, adding quarters one by one to an individual’s patch (or to several randomly distributed individuals). This outside influence represents some stimulation of need other than imitation, perhaps the influence of media. We have all the individuals follow the above two rules, over and over.
This model may seem too simple to be useful, but do we know what will happen? What will the collective behavior be over time? The results turn out to be a good example of a complex system, one generating a great diversity of collective behaviors. We will review this and several variants later in this book, but here I use it to point out the surprising collective complexity emerging from simple rules. The collective behavior starts out looking like a linear increase in the number of persons eating candy, but suddenly we will see an explosion of simultaneous behavior, an avalanche of candy eating, with great numbers of individuals suddenly eating candy all at once. Sandquake-8-neighbors-efficacy-need_N5 We then see behavioral explosions of all sizes, very small and large avalanches of candy eating. From one day to the next day, we see dramatically different distributions of behaviors, a great diversity of numbers of individuals engaging at any given time, and also a great diversity of patterns of social networks.
Chapter 6 Networks of conditional-interaction
Chapter 7 Balancing short-term and long-term reward
Chapter 8 Sensitivity through Diversity
Here’s a neural network learning to detect an emergency (click here).
Here’s a model of redundancy and coordination of three different organization responses.
Chapter 10 Health intention and need satisfaction in a dynamic worldes Here
An important case of one balancing process affecting another is sensitization and desensitization of feedback. Desensitizing feedback, in the sense of delivering more reward per action, such as more pleasure for each unit of food eaten, is likely to lead to more action. Desensitizing, or “blunting” of one’s feedback response to food leads to more eating, not less, and can lead to obesity. Over-exposure to food can desensitize feedback in this way, and so physiological balancing is one a mechanism linking environmental conditions and overeating. The same type of desensitization occurs, much more strongly, with certain additive substances. Some researchers call this effect “wanting” more and “liking” less (less “pleasure” response). Intention is high, but the feedback response is low, leading to more perceived need and less perceived satisfaction of that need. Our interactive balancing models are perfectly suited to these mechanisms, as we have clear definitions of intention, need satisfaction, social-environmental and physiological conditions (context). We clearly define wanting (desire), relative to the gap between intended and actual conditions. We define pleasure, reward experienced as liking, in terms of a clear neuro-physiological conditional-action mechanism. Most importantly, we have models of the mechanisms of feedback between these elements of condition, action, predicted reward and actual experienced reward. We apply these mechanisms to model over-eating, using mechanisms we learned earlier including reward-circuitry (chapter 7), sensitivity (chapter 8), and metabolism (chapter 9).
We expand this metabolic need model to consumption of shared resources, public health resources, to satisfy need. We then discuss how to model what happens when agents’ actions affect not only their own condition of need, but also affects the condition of other agents. Example models show the emergence of collective need and collective action to satisfy need. After specifying health needs and need satisfaction in terms of IF-THEN statements, we implement these in simulations using NetLogo. With these simulations we can show how perceived need and experience stress vary according to relative rates of consumption of and supply of local resources. This dynamic approach may be indispensable when making allocation decisions, e.g., if we were to intervene by allocating resources based on a static measure of unmet need, we might mistakenly cutoff needed resources to agencies that have been successfully meeting their needs. Shortly after a health resource cutback in Baltimore, a syphilis epidemic arose very suddenly, a popular example of a “tipping point” (Gladwell 2000). One interpretation of that suddenness of outbreak was that the resources had met need, establishing equilibrium in syphilis control, such that a relatively small cutback would “tip” the spread of the infection into epidemic levels. However, if we apply our behavioral avalanche model (chapter 5), we would predict that many different “tipping points” at all scales could occur at any time. That model shows how a steady increment up or down in need satisfaction could at any time produce large or small landslides or explosions in infections.
I offer examples from my own prior research based largely on questions structured in the conditional-action format necessary to understanding dynamics of public health need satisfaction by networks of agencies. That research, based on surveys of several hundred public health departments, revealed how directors’ beliefs about satisfying local collective need was conditional upon both the need itself and also upon whether or not other agencies were meeting the need. Of course, these sorts of beliefs open up the possibility of the same type of public health cooperative dilemma we examined earlier, this time at the level of networks of public health organizations (chapter 9). Studying networks of such organizations, we often move from complexity to complication. One problem with the word complex is that it evokes complication, but these are distinct concepts. Complex systems arise when collective properties emerge from simple rules. Complicated systems, by contrast, do not necessarily have at root some simple underlying action. Specific public health or human service agencies have their own unique characteristics, stemming from unique histories in their local jurisdiction. A network of public health organizations, as in any given county, is likely to be quite different from others, despite our many attempts at categorizing types, say local health departments and so on. Nonetheless, it can be useful to map out networks of organizations, especially as a prelude to developing needs and capacity assessments and program logic models. Here’s a couple relevant models:
Here’s a model of a community resource distribution network.
Here’s a model of emergency response flow networks.
Formally articulated processes of community health needs assessment include mapping “forces for change” (Gilmore and Campbell 2005) and, more generally, stimulating “systems thinking.” We can do this with dynamic modeling of health needs satisfaction. This requires showing the dynamics of satisfying physiological and social-behavioral needs with the needed resources, which in turn requires measurement of local needs, resources and their interaction over time. This interaction over time is the tricky part. Dynamic models sensitize us to the types of dynamic need satisfaction that occur; but, it is difficult to capture change with field techniques of observation and measurement alone (chapter 9). We can create dynamic models of need including not only individual physiological health (a physiological balancing of metabolic costs and resources) but also, collective health as shared resources and costs. That approach extends naturally to the distribution of resources and costs across populations, as a measure of economic disparity and health disparity.
Chapter 9 Interactive logic models
Here’s a model of Interventions against Viral Spread – Keane
A simplistic toy model of smoking ban and smoking temptation.
A logic model of a HIV & Hepatitis intervention.
A model of Hepatitis A infection through a restaurant.
Chapter 11 Global-local dilemmas
One of the most astonishing accomplishments of our TIE neural-computational system is that it automatically coordinates local value with global value, as well as short-term and long-term value, as we discussed in chapter 7. Interestingly, some researchers describe temporal difference type models (similar to TIE) as “online” and even “model-free” to emphasize its remarkable ongoing flexibility in handling the ongoing sudden arising of value opportunities. Yet at the same time, the TIE continuously incorporates some estimate of future value into each immediate action. The neural TIE process has the advantage of constant recursive re-evaluation, similar to the evolutionary, “experimenting society” approach Donald Campbell (1966, 1969, 1973) applied to program evaluation (Campbell and Stanley 1963). When I first studied program evaluation, the standard textbook was Campbell and Stanley’s 1963 class. It was only later that I realized how much more Campbell had published on an evolutionary approach to planning and evaluation. Campbell called himself an “evolutionary epistemologist” (1974), advocating that society-wide program and policy evaluation should follow an evolutionary process of proposing diverse conjectures (“blind variation”) followed by refutation (“selective elimination”) of the experimentally falsified propositions. That is, he advocated selective retention of the variety of intervention innovations we dream up, almost blindly. We throw out the ones we falsify (Campbell 1974, 1975; Campbell and Bickhard 2003). Campbell realized the parallels and conflicts between evolutionary processes at the biological, social and cultural levels (see “On the Conflicts between Biological and Social Evolution and between Psychology and Moral Tradition” 1974). The parallels to Darwinian evolution through natural selection, “the blind watchmaker,” were explicit. One must balance blind variation with selective elimination for many reasons, but both processes are costly in program evaluation and performance management, so more of one may mean less of the other. More fundamentally, the trade-off is between decentralized innovation and centrally controlled action and logic model-based planning and evaluation of long-term population health. Moving into the realm of global health, planners must additionally balance local and global at a yet larger scale, in turn requiring models of how world health is possible (Keane 1998, Robertson 1991). Across all scales of human health behavior, from individual action through organizational behavior up through societal and global levels, we see fundamental dilemmas of coordinating the local and global. This chapter discusses these sorts of issues and presents an interactive model of how local ethnic markers may evolve in the face of global difference. These local ethnic markers may help individuals choose behaviors that are healthy in the context of their local conditions.
Here’s a model the chapter mentions, on ant foraging.
Appendix - Student Models
Here’s Yuae Park’s model of smoking-cancer.
Undergraduate Katie Joy’s model of community mental illness.
Undergraduate Katie McNulty’s model of condom use.
KW’s community HIV model.
A student-faculty collaboration: Health behavior change in advance care planning..
Below are some images from chapter 3 the infect-protect game.



In the background is a photo by Tony Webster of a “black lives matter” gathering in Minneapolis City Hall.